During 2007 it was decided that the existing planning permission did not optimise the development potential for the site nor meet the emerging planning guidance for the area. In April 2007 world renown architect Rafael Vinoly was appointed to produce a new masterplan. The new professional team has approached the development afresh with the aim of producing a truly robust, deliverable scheme that combines the best practice in policy terms with a sustainable, exemplar development for London. It is also the intention that the development becomes a catalyst project for the wider redevelopment of
the Nine Elms corridor.